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DLFs new luxury project in Gurugram, The Arbour, has proved to be the Pathaan of real estate

Priya Singh | 2024-02-21

The project sprawls across 25 acres, comprising five towers. The 3,900-plus sq ft apartments come with four-bedrooms and large decks.
DLF's new project in Gurugram, The Arbour, sold out all 1,137 units — priced at Rs 7 crore and above — for over Rs 8,000 crore within just about three days of the launch.
DLF's new project in Gurugram, The Arbour, sold out all 1,137 units — priced at Rs 7 crore and above — for over Rs 8,000 crore within just about three days of the launch.
Real estate major DLF’s newly-launched luxury housing project in Gurugram, The Arbour, is a blockbuster hit like Pathaan.

The project sold out all 1,137 units — priced at Rs 7 crore and above — for over Rs 8,000 crore within just about three days of launch. As many as 95 percent of buyers — comprising NRIs, CXOs, entrepreneurs, lawyers, doctors, etc., — are end-users, top officials at DLF told Moneycontrol in an exclusive video interview.

Many end-users have broken their fixed deposits (FD) and mutual funds (MF) to buy into the project, said Aakash Ohri, Group Executive Director and Chief Business Officer at DLF Ltd.
The company continues to be on the lookout for the right project in Mumbai and the "right land parcel devoid of any legal issues" in Noida, said Ashok Tyagi, CEO and Whole-Time Director, DLF Ltd.
This is the Pathaan of real estate. This has been the biggest blockbuster in the real estate industry
People who've actually made money on DLF properties have waited for it. It is very encouraging to see that people have broken their FDs and mutual funds and moved that money into Arbour,”
He says Gurugram has been waiting for this sort of luxury housing project from DLF for the last 8-9 years. “I think there was significant latent demand. And honestly, I think that demand continues to be there for great products at a good price, and by extremely credible developers. I think the market has clearly shifted towards more credible developers. That's something you will see not only in Gurgaon, but I think across the country now,” said Tyagi.
Elaborating on the launch, he said the size of the apartments is almost 3,900-plus sq ft. The project is expected to be spread across 25 acres, comprising five towers.

“It is something which has met the aspiration of the people. Besides the demand from NCR, we are overwhelmed by the support and the demand from other geographies, including from NRIs. There has also been a huge corporate demand,”
The project is located off Gurgaon’s main golf course, on a 16-lane carriageway. The apartments include four bedrooms, large decks, and a floor-to-ceiling height of almost 3.4 metres. “It connotes luxury in every way. And most importantly, it comes with all the facilities that DLF provides, like clubs, etc.,”